Publication

02.10.2015

Pop Culture with a Purpose!

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Edutainment strategies have an impressive record in modeling new collective social norms,mobilizing communities, changing the mindsets of individuals, influencing public discourse and setting political agendas. It opens the minds and hearts of people and encourages them to make positive changes in their lives.


This publication focuses on unique communication-centered approaches to social change and introduces basic concepts, strategies and theories supporting edutainment strategies to foster social change and social movement building. It provides examples of how the organizations have used edutainment strategies, describing challenges, lessons learned and insights for the future, especially related to strategic planning and evaluation. It also provides references for gathering more information or for getting further advice on the design and implementation of these approaches.

Read more: Pop culture with a purpose! : http://www.climateadapt.asia/upload/events/files/4def32d8c716dPop_Culture_with_a_Purpose_Oxfam_Novib_KIC_2008.pdf

TAGS:

  • media
  • social change