Multi-media including Advertisement Posters
ENTRY DATE: 28.04.2015 | LAST UPDATE: 28.04.2015
CATEGORIES:
- Disaster Prevention
- Awareness raising
TECHNOLOGIES MATURITY:
Applicable immediately
Technology Owners:
- Communities
- NGOs
- Governments
Needs Address
Increased coping ability of the general public
Adaptation effects
- Heightens understanding and raises awareness of climate change and likely impacts
- Enables communities, households and individuals to make informed decisions in response to climate change and disasters
- Reaches out to a wide audience
Overview and Features
Various multi-media including televisions, films, radio, print media- newspapers, poster, and pamphlets is a convenient way to reach the general public and create awareness regarding climate change and measure to counter them.
Figure: Heat Alert Poster Employed in Ahmedabad, India (Source: Knowlton et. al., 2014)
Cost
Costs for design, printing, dissemination
Energy source
- Human resources for preparing the films, radio programme, designing print media and dissemination
- Energy to produce and print
Ease of maintenance
Incorporation of updated climate information should be ensured via collaboration with other stakeholder groups
Technology performance
- Community designed messages and posters can strengthen community voices and encourage knowledge sharing within and between communities
- Community management can empower the communities to manage and respond to the varies issues
Considerations
- Posters should be in languages used by the local community/ general public. Radio drama and other effective methods can be considered.
- Collaboration among stakeholders including community, climate researchers, government, NGOs is necessary to ensure that contextually relevant and scientifically and politically accurate information is conveyed
- Physical disaster preparedness support in tandem with awareness raising should be ensured
Co-benefit, suitability for developing countries
Need to consider the literacy rates and develop suitable materials
Information Resources
CDKN, 2014. Addressing heat-related health risks in urban India: Ahmedabad’s Heat Action Plan. Climate and Development Knowledge Network, INSIDE STORIES on climate compatible development, May 2014.
Kafle, S.K. and Murshed, Z. 2006. Community-based Disaster Risk Management for Local Authorities. Asian Disaster Preparedness Center. Available from: http://www.adpc.net/pdrsea/pubs/curriculum-cbdrm.pdf
Knowlton, K., et.al. 2014. Development and Implementation of South Asia’s First Heat-Health Action Plan in Ahmedabad (Gujarat, India). International Journal of Environmental Research and Public Health 11: 3473-3492