Multi-media including Advertisement Posters

ENTRY DATE: 28.04.2015 | LAST UPDATE: 28.04.2015

CATEGORIES:

  • Disaster Prevention
  • Awareness raising

TECHNOLOGIES MATURITY:

Applicable immediately

Technology Owners:

  • Communities
  • NGOs
  • Governments

Needs Address

Increased coping ability of the general public 

Adaptation effects

  • Heightens understanding and raises awareness of climate change and likely impacts
  • Enables communities, households and individuals to make informed decisions in response to climate change and disasters
  • Reaches out to a wide audience 

Overview and Features

Various multi-media including televisions, films, radio, print media- newspapers, poster, and pamphlets is a convenient way to reach the general public and create awareness regarding climate change and measure to counter them.  

Figure: Heat Alert Poster Employed in Ahmedabad, India (Source: Knowlton et. al., 2014)

Cost

Costs for design, printing, dissemination

Energy source

  • Human resources for preparing the films, radio programme, designing print media and dissemination
  • Energy to produce and print 

Ease of maintenance

Incorporation of updated climate information should be ensured via collaboration with other stakeholder groups

Technology performance

  • Community designed messages and posters can strengthen community voices and encourage knowledge sharing within and between communities
  • Community management can empower the communities to manage and respond to the varies issues 

Considerations

  • Posters should be in languages used by the local community/ general public. Radio drama and other effective methods can be considered.
  • Collaboration among stakeholders including community, climate researchers, government, NGOs is necessary to ensure that contextually relevant and scientifically and politically accurate information is conveyed
  • Physical disaster preparedness support in tandem with awareness raising should be ensured

Co-benefit, suitability for developing countries

Need to consider the literacy rates and develop suitable materials

Information Resources

CDKN, 2014. Addressing heat-related health risks in urban India: Ahmedabad’s Heat Action Plan. Climate and Development Knowledge Network, INSIDE STORIES on climate compatible development, May 2014.

Kafle, S.K. and Murshed, Z. 2006. Community-based Disaster Risk Management for Local Authorities. Asian Disaster Preparedness Center. Available from: http://www.adpc.net/pdrsea/pubs/curriculum-cbdrm.pdf

Knowlton, K., et.al. 2014. Development and Implementation of South Asia’s First Heat-Health Action Plan in Ahmedabad (Gujarat, India). International Journal of Environmental Research and Public Health 11: 3473-3492